With the goal of serving its customers with excellence and efficiency, Bling entered into a strategic partnership with Lingopass in 2023 to ensure a smooth transition to a new ERP system, with a focus on market expansion. Operating in two locations and working with various partners, the company directed its efforts toward the Mexican market, which included hiring two local employees and providing Spanish and Portuguese language training for approximately 18 foreign employees. This expansion project, carried out in 2023, sought to rapidly improve employees’ oral and written communication skills, ensuring effective cultural integration and fluid, confident communication with native speakers, thereby reinforcing Bling’s position as a leader in its segment.
Bling is a Brazilian company that offers an enterprise resource planning (ERP) system for micro and small businesses, streamlining business management through a platform that integrates sales, inventory, and finance, among other functions. In 2019, Bling was acquired by Locaweb, a leading provider of web hosting, internet services, and cloud computing in Brazil. This acquisition represents a type of direct investment, with Locaweb becoming Bling’s primary investor.
In 2023, Bling, part of the LocaWeb group, launched an expansion project into Mexico, facing significant cultural and linguistic challenges. To ensure effective communication in the new market, the company invested in training its employees in Spanish. Hiring two local employees was a strategic move to facilitate understanding of Mexican cultural and business nuances, promoting effective cultural exchange.
Bling implemented intensive Spanish language training programs, focusing on both communication skills and cultural adaptation. This comprehensive approach was essential to creating an inclusive work environment where collaboration between Brazilians and Mexicans was harmonious and efficient. The experience demonstrated that cultural and linguistic preparation was crucial for successful international expansion, going beyond traditional business strategies.
During its expansion, Bling faced a key challenge: training approximately 15 employees in Spanish. To ensure that everyone started the training at the appropriate level, the company administered placement tests in Spanish and Portuguese for 14 people. In addition, a structured and effective language learning program was needed, which included live Spanish classes in a dedicated group.
Bling operated in two different locations, offering local support and access to a wide range of resources. The company had several strategic partners, which strengthened its market position and enabled significant synergies.
During its expansion into Mexico, Bling hired two people directly from the country, which highlighted the need for cultural exchange and knowledge-sharing among the teams. With a dedicated team of approximately 18 people, the project aimed to ensure the success of operations in the new market. A comprehensive Spanish language training program was implemented for all employees involved, with the goal of improving their oral and written communication skills, thereby establishing more fluid and effective communication with native speakers.
To meet Bling's needs, we offer:
Spanish and Portuguese: Placement tests for 14 people, ensuring that each employee begins training at the appropriate level.
Spanish: 12 licenses, providing access to a comprehensive program tailored to each employee’s needs. Portuguese: 2 licenses, allowing employees to improve their language skills.
A tool that allows you to monitor employees' progress in real time, making it easier to manage learning and identify areas that need improvement.
Customized training sessions for a specific group of employees, ensuring a more focused and efficient learning experience. With this comprehensive solution, Bling not only effectively trained its employees but also closely monitored each individual’s progress, ensuring continuous development aligned with the company’s goals.
Bling's partnership with Lingopass has brought significant results in language training for its employees. With 12 students active on the platform today, and 18 students in total, the number of hours of live classes reached +324 hours, and the total study time on the platform was +448 hours. In total, 3,516 activities were completed, showing the commitment and engagement of the participants.
Employee performance was largely positive: 11 people achieved excellent performance (100%) and 1 person achieved very good performance (+88%). In addition, 12 certificates were awarded, reflecting the successful completion of the learning levels.
An analysis of the progress results shows that 61% of participants completed at least one level during the training period, with one student earning two certificates! The CSAT score was 100%, highlighting the participants’ high level of satisfaction with the training, while the NPS score was 75, indicating strong recommendation of the program.
These results underscore the success of the language training offered by Lingopass and the program’s effectiveness for Bling, facilitating smooth cultural and linguistic integration as the company expands into the Mexican market.
With the goal of serving its customers with excellence and efficiency, Bling entered into a strategic partnership with Lingopass in 2023 to ensure a smooth transition to a new ERP system, with a focus on market expansion. Operating in two locations and working with various partners, the company directed its efforts toward the Mexican market, which included hiring two local employees and providing Spanish and Portuguese language training for approximately 18 foreign employees. This expansion project, carried out in 2023, sought to rapidly improve employees’ oral and written communication skills, ensuring effective cultural integration and fluid, confident communication with native speakers, thereby reinforcing Bling’s position as a leader in its segment.
Bling is a Brazilian company that offers an enterprise resource planning (ERP) system for micro and small businesses, streamlining business management through a platform that integrates sales, inventory, and finance, among other functions. In 2019, Bling was acquired by Locaweb, a leading provider of web hosting, internet services, and cloud computing in Brazil. This acquisition represents a type of direct investment, with Locaweb becoming Bling’s primary investor.
In 2023, Bling, part of the LocaWeb group, launched an expansion project into Mexico, facing significant cultural and linguistic challenges. To ensure effective communication in the new market, the company invested in training its employees in Spanish. Hiring two local employees was a strategic move to facilitate understanding of Mexican cultural and business nuances, promoting effective cultural exchange.
Bling implemented intensive Spanish language training programs, focusing on both communication skills and cultural adaptation. This comprehensive approach was essential to creating an inclusive work environment where collaboration between Brazilians and Mexicans was harmonious and efficient. The experience demonstrated that cultural and linguistic preparation was crucial for successful international expansion, going beyond traditional business strategies.
During its expansion, Bling faced a key challenge: training approximately 15 employees in Spanish. To ensure that everyone started the training at the appropriate level, the company administered placement tests in Spanish and Portuguese for 14 people. In addition, a structured and effective language learning program was needed, which included live Spanish classes in a dedicated group.
Bling operated in two different locations, offering local support and access to a wide range of resources. The company had several strategic partners, which strengthened its market position and enabled significant synergies.
During its expansion into Mexico, Bling hired two people directly from the country, which highlighted the need for cultural exchange and knowledge-sharing among the teams. With a dedicated team of approximately 18 people, the project aimed to ensure the success of operations in the new market. A comprehensive Spanish language training program was implemented for all employees involved, with the goal of improving their oral and written communication skills, thereby establishing more fluid and effective communication with native speakers.
To meet Bling's needs, we offer:
Spanish and Portuguese: Placement tests for 14 people, ensuring that each employee begins training at the appropriate level.
Spanish: 12 licenses, providing access to a comprehensive program tailored to each employee’s needs. Portuguese: 2 licenses, allowing employees to improve their language skills.
A tool that allows you to monitor employees' progress in real time, making it easier to manage learning and identify areas that need improvement.
Customized training sessions for a specific group of employees, ensuring a more focused and efficient learning experience. With this comprehensive solution, Bling not only effectively trained its employees but also closely monitored each individual’s progress, ensuring continuous development aligned with the company’s goals.
Bling's partnership with Lingopass has brought significant results in language training for its employees. With 12 students active on the platform today, and 18 students in total, the number of hours of live classes reached +324 hours, and the total study time on the platform was +448 hours. In total, 3,516 activities were completed, showing the commitment and engagement of the participants.
Employee performance was largely positive: 11 people achieved excellent performance (100%) and 1 person achieved very good performance (+88%). In addition, 12 certificates were awarded, reflecting the successful completion of the learning levels.
An analysis of the progress results shows that 61% of participants completed at least one level during the training period, with one student earning two certificates! The CSAT score was 100%, highlighting the participants’ high level of satisfaction with the training, while the NPS score was 75, indicating strong recommendation of the program.
These results underscore the success of the language training offered by Lingopass and the program’s effectiveness for Bling, facilitating smooth cultural and linguistic integration as the company expands into the Mexican market.
