In order to serve its customers with excellence and efficiency, Embraer looked for the ideal partner to ensure a smooth transition from the old supplier from July 2022 and launch a comprehensive leveling and training program in four languages for 700+ employees. The aim was to quickly improve their oral and written communication skills in the languages and establish more fluid, secure and effective communication with native speakers.
Brazilian companies have a growing need to expand their activities abroad, as they represent a market with great potential. In order not to miss out on opportunities for global growth, they invest in training their best representatives, i.e. their employees, so as to prepare them to work on the front line, establishing direct contact with clients of different nationalities, both native and foreign.
A notable example of this is Embraer, a renowned aircraft manufacturer based in Brazil. Founded in 1969, the company has gained international recognition due to its specialization in the production of commercial, executive and military aircraft. Throughout its history, Embraer has stood out for technological innovation and advanced design, developing aircraft renowned for their operational efficiency, fuel economy and superior performance.
With a global presence, Embraer has established partnerships with several airlines and armed forces around the world. Its E-Jets series of regional jets has gained prominence in the commercial aviation market, providing an economical and versatile solution for short and medium-haul routes. In addition, the company also produces high-quality executive aircraft, as part of the Phenom and Legacy lines, meeting the demand for luxury, comfort and efficiency in corporate air transportation.
As a notable competitive differentiator, Embraer offers the best after-sales experience in the global aerospace industry. Its Embraer Services and Support portfolio provides a wide range of competitive solutions, designed to meet the specific needs of each customer and support Embraer's growing fleet of aircraft around the world.
Embraer's commercial aviation division has established several aircraft sales agreements with foreign companies, which include service and support contracts. This has resulted in a significant increase in contact opportunities with foreign customers, both remotely (in writing and by telephone) and in person during visits to various countries.
Embraer thus continues to play a key role in the global aerospace industry, maintaining its solid reputation and successful track record, as well as contributing to the advancement of aviation worldwide.
The need for Embraer, one of the leading global aircraft manufacturers, to master several languages is based on several reasons. The aerospace industry is intrinsically global, with international collaborations being a constant in joint projects. For Embraer, the ability to communicate accurately is essential to coordinate activities, share technical information and maintain synergy between globally dispersed teams.
In addition, Embraer's network of suppliers and customers extends all over the world. The ability to communicate effectively is vital to guarantee the on-time delivery of critical components, thus ensuring that production schedules are met. Similarly, interaction with a diverse base of international customers is key to understanding their specific needs, providing the necessary technical support and resolving any challenges.
The aerospace industry is subject to different regulations and standards in different regions of the world. For Embraer, clear communication is essential to ensure that its aircraft and components meet these specific standards in each market. In addition, the globalization of the market requires a marketing approach adapted to local cultures, making language proficiency a valuable asset.
Participating in international conferences, fairs and events is a constant practice for Embraer, providing opportunities for presenting innovations and networking. The company's ability to communicate effectively in different languages amplifies its global presence and strengthens its position in the industry. In short, language proficiency is a key piece in the puzzle of Embraer's success, enabling it to thrive in a highly competitive and international aerospace environment.
The supplier should:
Embraer has found in Lingopass a partner capable of understanding its needs and the particularities of each group, offering practical online training solutions and a wide range of innovative tools and resources.
To meet the demand, three distinct groups were considered, each with its own specificities and needs:
These objectives were established on the basis of initial levels of foreign language proficiency and were intended to provide effective and comprehensive training to meet the specific needs of each group.
The digital age has brought with it new expectations. Modern professionals, adapted to hybrid working models, value flexible training that uses integrated technologies, modern methodologies and innovative approaches.
Platform:
The selected employees received a unique key to access the Lingopass platform, which integrates various tools for assessment, training, collaboration and monitoring progress and performance metrics. This platform, accessible 24/7 via computer and cell phone, offers flexibility, allowing professionals to follow their own pace and build their study schedule according to the availability in their schedules, encouraging protagonism and responsibility.
Leveling:
Large-scale leveling was carried out in the three languages requested (English, Spanish, French), using artificial intelligence to increase the scale of the process and accuracy in assessing proficiency, including oral proficiency. The automation of leveling simplified the management of the process, freeing up valuable time and resources for more strategic activities, such as collaboration in the creation of personalized tracks.
Personalization:
A comprehensive language improvement program has been developed through live classes and tracks with modern and up-to-date teaching content, created by the Lingopass team itself. On the platform, all the content is authentic and has been created by native tutors with the aim of broadening knowledge by bringing students the most up-to-date information in contemporary debates. In addition, the activities, texts, games and lessons aim to enable students to master the language in a variety of real everyday situations. Thus, in the first three months, seven personalized tracks and thematic modules focused on aviation and technology were created in collaboration with Embraer professionals, adapting the offer to each group and sector of activity.
Multipleaccents:
In each language, covering all levels from A1 (beginner) to C2 (expert), a section has been dedicated to a city in a country where the language is the native tongue. This focuses on local history, culture and curiosities, following the principle of "Languages for Special Purposes" (LSP), which aims to meet students' professional and academic goals.
Integrated multilingual dictionary:
We use technology to offer students a dictionary incorporated into the platform itself. Simply double-click on a word to get its contextualized translation, optimizing time and the learning process by providing accurate translations of the meaning of each word in the context in which it is used.
Pedagogical innovations:
Our learning team took advantage of Embraer's innovative spirit to test and validate new strategies to improve language learning, such as Role Play and Scenario Based Learning (SBL). For Role Play, we created simulated scenarios during live classes, which mirrored authentic work situations. In addition, in the distance learning tracks, we developed interactive activities that simulated possible situations in the international context. This included scenarios such as attending business meetings, requesting information during trips to new destinations, negotiations with clients or visits to suppliers, among other practical situations.
We wanted a platform that could offer interactive and personalized content. Lingopass has played a key role in demonstrating the real impact of language training on Embraer's day-to-day operations!
The success of any distance learning program depends on the continuous engagement of students throughout their journey, a shared responsibility between the educational institution and managers. To this end, we have developed the following strategies:
The result of these measures has been a high level of satisfaction among both students and managers with the quality of the service offered.
Lingopass offers language program managers a platform called Lingodash, which provides transparency and control over the use of resources. Lingodash offers real-time access to employee performance metrics and is adapted to the specific needs and objectives of the Language Academy.
A variety of data is recorded in Lingodash, including each employee's attendance at live classes, attendance on the platform, individual progress and assessment results. This makes it possible to track each employee's progress in relation to the learning objectives and identify areas that require more attention.
In addition to optimizing time and resources, the dashboard provides management transparency and facilitates communication. By interpreting and analyzing the data presented, it is possible to identify differences in performance between classes and groups and implement action plans for improvement.
Within the platform, a machine learning algorithm is able to detect changes in student performance that might otherwise go unnoticed. If attendance and progress fall below average levels, the algorithm automatically issues alerts to the Customer Support (CS) team, which contacts the user to understand the reasons behind these changes.
The design of the activities, content, tests, games and other elements of the platform is user-centered, and is shaped based on feedback from the users themselves. This has transformed the trails into a playful, creative and interactive format for digital learning.
In collaboration with Lingopass, Embraer's Language Academy has successfully implemented a high-impact Training and Development culture, including:
In the first 6 months, we dedicated tireless efforts to the onboarding and integration of more than 500 employees selected by the multinational, divided into 4 different groups. During this period, we carried out more than 600 placement tests, which allowed us to gain an in-depth understanding of each participant's initial level of proficiency.
The results revealed a remarkable distribution between the different levels of proficiency, with a significant concentration at beginner and intermediate levels. This preliminary diagnosis was fundamental to adapting our program and meeting the specific needs of each group in a personalized way.
One of the most impressive metrics was the number of hours dedicated to learning. Embraer employees accumulated a total of 6000 hours in live classes, demonstrating an extraordinary commitment to improving their language skills.
In addition, the study hours on the platform reached the 3,400,000 mark, while the activities carried out in the modules totaled 20,000. These figures reflect the dedication and effort that employees have invested in their language development.
The satisfaction metrics directly reflect the quality of the program and the involvement of the participants. Regarding the platform, the Net Promoter Score (NPS) reached a "Very Good" level, with an impressive 67% of employees expressing high satisfaction. In addition, the tutors received an "Excellent" rating on the Customer Satisfaction Score (CSAT), with 95% of participants showing great satisfaction with the instructors' teaching, preparation and ability to motivate.
The results also offer insights into the linguistic development of employees: 30% of them recorded progress of more than 60% in relation to the initial target set.
Investing in language training programs as part of the benefits offered to employees demonstrates Embraer's commitment to expanding its global skills and opportunities, creating a real differential in negotiations and service to international clients, as well as facilitating intercultural communication between subsidiaries located in different countries.
In order to serve its customers with excellence and efficiency, Embraer looked for the ideal partner to ensure a smooth transition from the old supplier from July 2022 and launch a comprehensive leveling and training program in four languages for 700+ employees. The aim was to quickly improve their oral and written communication skills in the languages and establish more fluid, secure and effective communication with native speakers.
Brazilian companies have a growing need to expand their activities abroad, as they represent a market with great potential. In order not to miss out on opportunities for global growth, they invest in training their best representatives, i.e. their employees, so as to prepare them to work on the front line, establishing direct contact with clients of different nationalities, both native and foreign.
A notable example of this is Embraer, a renowned aircraft manufacturer based in Brazil. Founded in 1969, the company has gained international recognition due to its specialization in the production of commercial, executive and military aircraft. Throughout its history, Embraer has stood out for technological innovation and advanced design, developing aircraft renowned for their operational efficiency, fuel economy and superior performance.
With a global presence, Embraer has established partnerships with several airlines and armed forces around the world. Its E-Jets series of regional jets has gained prominence in the commercial aviation market, providing an economical and versatile solution for short and medium-haul routes. In addition, the company also produces high-quality executive aircraft, as part of the Phenom and Legacy lines, meeting the demand for luxury, comfort and efficiency in corporate air transportation.
As a notable competitive differentiator, Embraer offers the best after-sales experience in the global aerospace industry. Its Embraer Services and Support portfolio provides a wide range of competitive solutions, designed to meet the specific needs of each customer and support Embraer's growing fleet of aircraft around the world.
Embraer's commercial aviation division has established several aircraft sales agreements with foreign companies, which include service and support contracts. This has resulted in a significant increase in contact opportunities with foreign customers, both remotely (in writing and by telephone) and in person during visits to various countries.
Embraer thus continues to play a key role in the global aerospace industry, maintaining its solid reputation and successful track record, as well as contributing to the advancement of aviation worldwide.
The need for Embraer, one of the leading global aircraft manufacturers, to master several languages is based on several reasons. The aerospace industry is intrinsically global, with international collaborations being a constant in joint projects. For Embraer, the ability to communicate accurately is essential to coordinate activities, share technical information and maintain synergy between globally dispersed teams.
In addition, Embraer's network of suppliers and customers extends all over the world. The ability to communicate effectively is vital to guarantee the on-time delivery of critical components, thus ensuring that production schedules are met. Similarly, interaction with a diverse base of international customers is key to understanding their specific needs, providing the necessary technical support and resolving any challenges.
The aerospace industry is subject to different regulations and standards in different regions of the world. For Embraer, clear communication is essential to ensure that its aircraft and components meet these specific standards in each market. In addition, the globalization of the market requires a marketing approach adapted to local cultures, making language proficiency a valuable asset.
Participating in international conferences, fairs and events is a constant practice for Embraer, providing opportunities for presenting innovations and networking. The company's ability to communicate effectively in different languages amplifies its global presence and strengthens its position in the industry. In short, language proficiency is a key piece in the puzzle of Embraer's success, enabling it to thrive in a highly competitive and international aerospace environment.
The supplier should:
Embraer has found in Lingopass a partner capable of understanding its needs and the particularities of each group, offering practical online training solutions and a wide range of innovative tools and resources.
To meet the demand, three distinct groups were considered, each with its own specificities and needs:
These objectives were established on the basis of initial levels of foreign language proficiency and were intended to provide effective and comprehensive training to meet the specific needs of each group.
The digital age has brought with it new expectations. Modern professionals, adapted to hybrid working models, value flexible training that uses integrated technologies, modern methodologies and innovative approaches.
Platform:
The selected employees received a unique key to access the Lingopass platform, which integrates various tools for assessment, training, collaboration and monitoring progress and performance metrics. This platform, accessible 24/7 via computer and cell phone, offers flexibility, allowing professionals to follow their own pace and build their study schedule according to the availability in their schedules, encouraging protagonism and responsibility.
Leveling:
Large-scale leveling was carried out in the three languages requested (English, Spanish, French), using artificial intelligence to increase the scale of the process and accuracy in assessing proficiency, including oral proficiency. The automation of leveling simplified the management of the process, freeing up valuable time and resources for more strategic activities, such as collaboration in the creation of personalized tracks.
Personalization:
A comprehensive language improvement program has been developed through live classes and tracks with modern and up-to-date teaching content, created by the Lingopass team itself. On the platform, all the content is authentic and has been created by native tutors with the aim of broadening knowledge by bringing students the most up-to-date information in contemporary debates. In addition, the activities, texts, games and lessons aim to enable students to master the language in a variety of real everyday situations. Thus, in the first three months, seven personalized tracks and thematic modules focused on aviation and technology were created in collaboration with Embraer professionals, adapting the offer to each group and sector of activity.
Multipleaccents:
In each language, covering all levels from A1 (beginner) to C2 (expert), a section has been dedicated to a city in a country where the language is the native tongue. This focuses on local history, culture and curiosities, following the principle of "Languages for Special Purposes" (LSP), which aims to meet students' professional and academic goals.
Integrated multilingual dictionary:
We use technology to offer students a dictionary incorporated into the platform itself. Simply double-click on a word to get its contextualized translation, optimizing time and the learning process by providing accurate translations of the meaning of each word in the context in which it is used.
Pedagogical innovations:
Our learning team took advantage of Embraer's innovative spirit to test and validate new strategies to improve language learning, such as Role Play and Scenario Based Learning (SBL). For Role Play, we created simulated scenarios during live classes, which mirrored authentic work situations. In addition, in the distance learning tracks, we developed interactive activities that simulated possible situations in the international context. This included scenarios such as attending business meetings, requesting information during trips to new destinations, negotiations with clients or visits to suppliers, among other practical situations.
We wanted a platform that could offer interactive and personalized content. Lingopass has played a key role in demonstrating the real impact of language training on Embraer's day-to-day operations!
The success of any distance learning program depends on the continuous engagement of students throughout their journey, a shared responsibility between the educational institution and managers. To this end, we have developed the following strategies:
The result of these measures has been a high level of satisfaction among both students and managers with the quality of the service offered.
Lingopass offers language program managers a platform called Lingodash, which provides transparency and control over the use of resources. Lingodash offers real-time access to employee performance metrics and is adapted to the specific needs and objectives of the Language Academy.
A variety of data is recorded in Lingodash, including each employee's attendance at live classes, attendance on the platform, individual progress and assessment results. This makes it possible to track each employee's progress in relation to the learning objectives and identify areas that require more attention.
In addition to optimizing time and resources, the dashboard provides management transparency and facilitates communication. By interpreting and analyzing the data presented, it is possible to identify differences in performance between classes and groups and implement action plans for improvement.
Within the platform, a machine learning algorithm is able to detect changes in student performance that might otherwise go unnoticed. If attendance and progress fall below average levels, the algorithm automatically issues alerts to the Customer Support (CS) team, which contacts the user to understand the reasons behind these changes.
The design of the activities, content, tests, games and other elements of the platform is user-centered, and is shaped based on feedback from the users themselves. This has transformed the trails into a playful, creative and interactive format for digital learning.
In collaboration with Lingopass, Embraer's Language Academy has successfully implemented a high-impact Training and Development culture, including:
In the first 6 months, we dedicated tireless efforts to the onboarding and integration of more than 500 employees selected by the multinational, divided into 4 different groups. During this period, we carried out more than 600 placement tests, which allowed us to gain an in-depth understanding of each participant's initial level of proficiency.
The results revealed a remarkable distribution between the different levels of proficiency, with a significant concentration at beginner and intermediate levels. This preliminary diagnosis was fundamental to adapting our program and meeting the specific needs of each group in a personalized way.
One of the most impressive metrics was the number of hours dedicated to learning. Embraer employees accumulated a total of 6000 hours in live classes, demonstrating an extraordinary commitment to improving their language skills.
In addition, the study hours on the platform reached the 3,400,000 mark, while the activities carried out in the modules totaled 20,000. These figures reflect the dedication and effort that employees have invested in their language development.
The satisfaction metrics directly reflect the quality of the program and the involvement of the participants. Regarding the platform, the Net Promoter Score (NPS) reached a "Very Good" level, with an impressive 67% of employees expressing high satisfaction. In addition, the tutors received an "Excellent" rating on the Customer Satisfaction Score (CSAT), with 95% of participants showing great satisfaction with the instructors' teaching, preparation and ability to motivate.
The results also offer insights into the linguistic development of employees: 30% of them recorded progress of more than 60% in relation to the initial target set.
Investing in language training programs as part of the benefits offered to employees demonstrates Embraer's commitment to expanding its global skills and opportunities, creating a real differential in negotiations and service to international clients, as well as facilitating intercultural communication between subsidiaries located in different countries.
