In 2021, MKT4EDU, one of the leading educational marketing agencies in Brazil, Mexico, and the United States, entered into a strategic partnership with Lingopass. Under this agreement, MKT4EDU purchased 50 licenses for the platform, granting 12 months of access to the English course. The main objective of this initiative was to train its employees by improving their language skills.
In addition, that same year, MKT4EDU took a major step toward international expansion by expanding its operations to Dubai. To ensure the success of this venture, the company relied on Lingopass’s expertise to train its employees and support this new phase of international growth.
Over the four years since its founding in 2018, MKT4EDU has achieved a prominent position in the competitive field of educational marketing. From the outset, the company adopted an innovative approach, establishing itself as a 100% remote organization. This strategy has enabled the company to expand its operations beyond national borders, extending its reach to four different countries.
MKT4EDU has earned the trust of over 150 clients, not only in the education sector but also in various other market segments.
In addition, the company employs cutting-edge technologies to optimize its efforts. Tools such as Hubspot, RD Station, Salesforce, LuckyOrange, and Kissmetrics are just a few of those in the company’s arsenal. These technologies enable the precise collection, analysis, and monitoring of data, ensuring the success of marketing campaigns and providing detailed tracking of companies’ performance, both online and offline.
When expanding into Dubai, MKT4Edu faced a crucial challenge: mastering English to conduct successful negotiations and close deals. This skill proved essential for navigating the nuances of the United Arab Emirates market, even though it is a technology hub.
The strategic partnership with the Sharjah Research, Technology and Innovation Park (SRTIP) was a crucial step. It not only facilitated access to potential local customers and partners, but also required a deep understanding of the market’s unique characteristics and the need to align strategies.
Living and working in Dubai gave Gustavo and Tório Barbosa, the leaders of MKT4Edu, valuable insights into business opportunities in the region. This experience was instrumental in helping them identify niche markets.
In short, the main challenge was understanding the local market and its unique characteristics. Preparing the team to handle the language barrier was crucial, with a focus on English. An adaptive approach was key to the success of MKT4Edu’s expansion into Dubai and its partnership with SRTIP.
The solution Lingopass provided to MKT4EDU as it expanded its business into Dubai was highly comprehensive and customized, designed to meet the specific needs of the local market and provide students with an exceptional English learning experience.
By offering 50 licenses for Lingopass’s regular online English course “FLUENCY,” MKT4EDU was investing in a high-quality educational program that covered all proficiency levels, from beginner to advanced (A1 to C2). This range of levels ensured that students could find the course that best suited their current level of knowledge, providing a personalized and effective learning path.
"I'm doing my best to get the most out of the lesson format. As for the conversation classes, I love them—even though I'm progressing slowly through the lessons, I attend two or three classes a week without fail. I'm lucky because most of the time there are only a few students besides me, and we can cover other topics, which really helps improve my vocabulary and pronunciation. My motivation today is 100% professional. I don’t have much personal use for another language, even though I know how important it is!" - Lucas Freire
Unlimited access to the learning platform for 12 months was a significant advantage, as it allowed students to learn at their own pace, without time constraints. This was crucial for adapting the learning experience to each individual’s busy and ever-changing lifestyle.
In addition, online conversation classes were a crucial component in improving students’ oral communication skills. Direct interaction with certified tutors ensures authentic and targeted learning, providing valuable opportunities to practice the language in real-life contexts.
The certificates awarded upon completion of each level provided tangible proof of the student’s progress and served as a reliable indicator of their proficiency in the language. This was particularly important for students seeking to enhance their professional and academic profiles.
The platform’s accessibility via cell phone, computer, and/or tablet was a crucial factor, ensuring that students could access the content anytime and anywhere, making English learning an integral and convenient part of their daily lives.
In summary, the Lingopass solution offered a comprehensive, flexible, and high-quality English learning experience for MKT4EDU students in Dubai. The combination of unlimited access, a variety of levels, conversation classes, certificates, and flexible platform access created an ideal environment for effective and lasting English language learning. This strategic approach positioned MKT4EDU competitively in the Dubai education market, demonstrating a strong commitment to excellence in language teaching.
The MKT4EDU language program has yielded significant results throughout its implementation. With a total of 49 certificates awarded to 24 employees, participants logged an impressive 1,149 hours of study on the platform, demonstrating a strong commitment to developing their language skills. Among the activities carried out, more than 6,901 tasks were completed, demonstrating the employees’ ongoing dedication throughout the program.
Although 23% of participants completed at least one course, 14% stood out for completing more than one, including Filipe Barreto Freire, who distinguished himself by completing five courses. In addition, engagement with live classes was significant, with more than 7 hours dedicated to this learning format.
"(...) My 20 teammates and I are packing our bags to visit the Dubai office. The training program with Lingopass was a success." - Guilhermo Tangari, COO
Satisfaction and loyalty scores underscore the program’s positive impact, with a CSAT of 79% and an NPS of 52, indicating that participants appreciated the investment in team development. These results demonstrate the effectiveness of MKT4EDU’s language program in empowering its employees, preparing them to tackle the challenges of a global and multicultural market.
In 2021, MKT4EDU, one of the leading educational marketing agencies in Brazil, Mexico, and the United States, entered into a strategic partnership with Lingopass. Under this agreement, MKT4EDU purchased 50 licenses for the platform, granting 12 months of access to the English course. The main objective of this initiative was to train its employees by improving their language skills.
In addition, that same year, MKT4EDU took a major step toward international expansion by expanding its operations to Dubai. To ensure the success of this venture, the company relied on Lingopass’s expertise to train its employees and support this new phase of international growth.
In the four years since its founding in 2018, MKT4EDU has established itself as a leading player in the competitive field of educational marketing. From the outset, the company adopted an innovative approach, establishing itself as a 100% remote organization. This strategy has enabled it to expand its operations beyond national borders, extending its reach to four different countries.
MKT4EDU has earned the trust of more than 150 clients, not only in the education sector but also in various other market segments.
In addition, the company uses cutting-edge technologies to optimize its efforts. Tools such as HubSpot, RD Station, Salesforce, LuckyOrange, and Kissmetrics are just a few of those in the company’s arsenal. These technologies enable the accurate collection, analysis, and monitoring of data, ensuring the success of marketing campaigns and providing detailed tracking of companies’ performance, both online and offline.
When expanding into Dubai, MKT4Edu faced a crucial challenge: mastering English to conduct successful negotiations and close deals. This skill proved essential for navigating the nuances of the United Arab Emirates market, even though it is a technology hub.
The strategic partnership with the Sharjah Research, Technology and Innovation Park (SRTIP) was a crucial step. It not only facilitated access to potential local customers and partners, but also required a deep understanding of the market’s unique characteristics and the need to align strategies.
Living and working in Dubai gave Gustavo and Tório Barbosa, the leaders of MKT4Edu, valuable insights into business opportunities in the region. This experience was instrumental in helping them identify niche markets.
In short, the main challenge was understanding the local market and its unique characteristics. Preparing the team to handle the language barrier was crucial, with a focus on English. An adaptive approach was key to the success of MKT4Edu’s expansion into Dubai and its partnership with SRTIP.
The solution Lingopass provided to MKT4EDU as it expanded its business into Dubai was highly comprehensive and customized, designed to meet the specific needs of the local market and provide students with an exceptional English learning experience.
By offering 50 licenses for Lingopass’s regular online English course “FLUENCY,” MKT4EDU was investing in a high-quality educational program that covered all proficiency levels, from beginner to advanced (A1 to C2). This range of levels ensured that students could find the course that best suited their current level of knowledge, providing a personalized and effective learning path.
"I'm doing my best to get the most out of the lesson format. As for the conversation classes, I love them—even though I'm progressing slowly through the lessons, I attend two or three classes a week without fail. I'm lucky because most of the time there are only a few students besides me, and we can cover other topics, which really helps improve my vocabulary and pronunciation. My motivation today is 100% professional. I don’t have much personal use for another language, even though I know how important it is!" - Lucas Freire
Unlimited access to the learning platform for 12 months was a significant advantage, as it allowed students to learn at their own pace, without time constraints. This was crucial for adapting the learning experience to each individual’s busy and ever-changing lifestyle.
In addition, online conversation classes were a crucial component in improving students’ oral communication skills. Direct interaction with certified tutors ensures authentic and targeted learning, providing valuable opportunities to practice the language in real-life contexts.
The certificates awarded upon completion of each level provided tangible proof of the student’s progress and served as a reliable indicator of their proficiency in the language. This was particularly important for students seeking to enhance their professional and academic profiles.
The platform’s accessibility via cell phone, computer, and/or tablet was a crucial factor, ensuring that students could access the content anytime and anywhere, making English learning an integral and convenient part of their daily lives.
In summary, the Lingopass solution offered a comprehensive, flexible, and high-quality English learning experience for MKT4EDU students in Dubai. The combination of unlimited access, a variety of levels, conversation classes, certificates, and flexible platform access created an ideal environment for effective and lasting English language learning. This strategic approach positioned MKT4EDU competitively in the Dubai education market, demonstrating a strong commitment to excellence in language teaching.
The MKT4EDU language program has yielded significant results throughout its implementation. With a total of 49 certificates awarded to 24 employees, participants logged an impressive 1,149 hours of study on the platform, demonstrating a strong commitment to developing their language skills. Among the activities carried out, more than 6,901 tasks were completed, demonstrating the employees’ ongoing dedication throughout the program.
Although 23% of participants completed at least one course, 14% stood out for completing more than one, including Filipe Barreto Freire, who distinguished himself by completing five courses. In addition, engagement with live classes was significant, with more than 7 hours dedicated to this learning format.
"(...) My 20 teammates and I are packing our bags to visit the Dubai office. The training program with Lingopass was a success." - Guilhermo Tangari, COO
Satisfaction and loyalty scores underscore the program’s positive impact, with a CSAT of 79% and an NPS of 52, indicating that participants appreciated the investment in team development. These results demonstrate the effectiveness of MKT4EDU’s language program in empowering its employees, preparing them to tackle the challenges of a global and multicultural market.
